Monday 18 October 2010

10 Simple Ways To Help Convert Your Website Traffic Into Sales

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to read the whole post you can find it here.

SEO is an art, I have said it before and I will say it again. It does take time, effort and sometimes money to truly make it happen. But it can be well worth it, study's have show that being higher in the search engine rankings can greatly increase your website traffic..

But what happens when you have spent huge amounts of money on your websites SEO, and your still not reaping the benefits? SEO is not the only way to increase sales on your website but it most certainly is a very good start. By increasing the traffic to your website you will by default increase the chances of a sale, yet have you actually thought about what will happen when your potential clients arrive at your site?

Remember the sale is not made when you receive a click through but when a potential customer accesses your website and is happy with what they have found.

Below are ways in which you can improve your website and website credibility to increase sales:

1. Does your website look good enough? Really think about how your website will be viewed. If your website doesn't look proffesional and credible you are not going to inspire confidence in the people you are trying to sell to. It is paramount that you get this right.

2. Think about the colours you use on your website, as people react very differently to different colours and to be sure you can maximise you websites appeal you need to use the right colours.

3. Is your website easy to navigate? If your customers can't find your products then you will not make sales, so try to cut down the amount of clicks they have to make.

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to read the whole post you can find it here.

Friday 15 October 2010

Rising Stars

The all new GSE website was launched this month after developing the website alongside the sports agency, 5or6 completed all of the website design and graphic design work for the site. GSE are a management consultancy in the sports and entertainment industry for personalities, icons and celebrities. Amongst their books feature many 2012 hopefuls such as athlete Andy Turner, gymnast Louis Smith and boxer Bradley Saunders.

Thursday 14 October 2010

Is Your Websites SEO More Important Than Ever?

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to read the whole post you can find it here.

It has long been suggested that ranking highly on search engines can have a massive affect on sales, and if you are to believe the latest statistics that 93% of all buying decisions start with an online search, then your sites SEO can suddenly become very important.

Getting to the top of Google for a keyword of your choice can be a long and arduous task, and now with the introduction of Google Instant this might be slighty harder. But how important is it to be on top of Google? SEO experts would have you believe it's paramount, but there are company's out there who have been very successful with out the aid of SEO. However if there ever was a set of statistics released to wet your appetite or at least encourage you to give SEO a try then a recent study leaked from AOL's search engine logs is the one:

1. 42.25% of all click-through traffic is received by the website ranked first in the search results
2. Second place receives 11.94%
3. Third position obtains 8.47%

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to read the whole post you can find it here.