10 Simple Ways To Help Convert Your Website Traffic Into Sales

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to read the whole post you can find it here.

SEO is an art, I have said it before and I will say it again. It does take time, effort and sometimes money to truly make it happen. But it can be well worth it, study's have show that being higher in the search engine rankings can greatly increase your website traffic..

But what happens when you have spent huge amounts of money on your websites SEO, and your still not reaping the benefits? SEO is not the only way to increase sales on your website but it most certainly is a very good start. By increasing the traffic to your website you will by default increase the chances of a sale, yet have you actually thought about what will happen when your potential clients arrive at your site?

Remember the sale is not made when you receive a click through but when a potential customer accesses your website and is happy with what they have found.

Below are ways in which you can improve your website and website credibility to increase sales:

1. Does your website look good enough? Really think about how your website will be viewed. If your website doesn't look proffesional and credible you are not going to inspire confidence in the people you are trying to sell to. It is paramount that you get this right.

2. Think about the colours you use on your website, as people react very differently to different colours and to be sure you can maximise you websites appeal you need to use the right colours.

3. Is your website easy to navigate? If your customers can't find your products then you will not make sales, so try to cut down the amount of clicks they have to make.

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to read the whole post you can find it here.

Rising Stars

The all new GSE website was launched this month after developing the website alongside the sports agency, 5or6 completed all of the website design and graphic design work for the site. GSE are a management consultancy in the sports and entertainment industry for personalities, icons and celebrities. Amongst their books feature many 2012 hopefuls such as athlete Andy Turner, gymnast Louis Smith and boxer Bradley Saunders.

Is Your Websites SEO More Important Than Ever?

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to read the whole post you can find it here.

It has long been suggested that ranking highly on search engines can have a massive affect on sales, and if you are to believe the latest statistics that 93% of all buying decisions start with an online search, then your sites SEO can suddenly become very important.

Getting to the top of Google for a keyword of your choice can be a long and arduous task, and now with the introduction of Google Instant this might be slighty harder. But how important is it to be on top of Google? SEO experts would have you believe it's paramount, but there are company's out there who have been very successful with out the aid of SEO. However if there ever was a set of statistics released to wet your appetite or at least encourage you to give SEO a try then a recent study leaked from AOL's search engine logs is the one:

1. 42.25% of all click-through traffic is received by the website ranked first in the search results
2. Second place receives 11.94%
3. Third position obtains 8.47%

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to read the whole post you can find it here.

How To Monitor Your Competitors On Line

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to view the whole post you can find it here.

You may think that you are ahead of the game and know everything about your competitors, but do you really? Do you know when they are linked too or when they are mentioned on Twitter? No, well not to fear there are a few ways to keep up to date.

Below are a few hints to help you sift through all the noise on the net and help you keep tabs on your competitor, your brand and anything related to your business anywhere on the web.

Google Alerts

This is a great service provided by Google right in your Google account, basically you can type in different search terms and Google will email the search quires to you as much as you like. This great little function keeps you up to date with everything on blogs, websites and search engines, so it's a great way to keep tabs on when your competitors (and your own business) are linked to or mentioned on line.

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to view the whole post you can find it here.

Liam Tancock Graces The First Issue Of WOW

The first issue of this year's Loughborough Students Athletic Union Magazine, WOW went out to the new freshers this week at the perfect time as the cover was dedicated to the new Commonwealth 50m backstroke champion Liam Tancock. Liam is a Loughborough athlete and is the current 50m backstroke world record holder.

The first issue is not out on line yet but it will be soon so keep an eye out.

7 Ways To Increase Your Websites Organic SEO

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to view the whole post you can find it here.

There are so many ways to increase your websites search engine optimisation however by implementing a few simple steps you can always look to grow your SEO organically over time.

Organic SEO can be simple to set up and over time you can reap the benefits as you consistently add searchable links to your website from high quality websites, along with building your on line reputation. Organic SEO will not put you to the top of the search engines over night yet it will help you climb the rankings, and the more you implement it the quick it will happen.

#1. Book Mark Your Website And Blog Posts
Look to add your website and blog posts to Delicious, StumbleUpon and Alltop and tag the pages appropriately to associate specific words to your website, and share your links with others. Over time you can build a strong base of associated keyword links from these websites to your site and increase your SEO.

#2. Add Your Blog's RSS Feed To Digg
Digg has a great feature in which you can add your RSS feed to your Digg profile and automatically 'Digg' your blog posts as you create them, this can save you time, increase your readership from the popular social network and add links to your site.

#3. Comment On Blog's
By commenting wisely on well read blogs in your field of expertise you can not only add much needed high quality links to your website/blog but also boost your click thoughts if you showcase your knowledge on the given subject. Remember people will click through if they find your input valuable, and this can be a great way of really boosting your brand.

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to view the whole post you can find it here.

10 Things To Remember When Building Your Brand

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to view the whole post you can find it here.

There are so many ways these days to get your brand out there, but don't forget the fundamentals otherwise all the money in the world and fancy new websites won't make the slightest bit of difference to their overall experience with your brand.

So let's focus on getting the ground work in before you look to start experimenting with what you can do with your brand, because if you don't make a good first impression it is so much harder to win people back around. So if you are looking to build your brand remember these 10 fundamentals before you choose to really experiment with the boundaries of marketing yourself.

#1 - Make A Good First Impression With Your Logo

If you are looking to build your brand, you need get the basics right first. If your logo and identity isn't up to scratch then your get off to a bad first impression. Your logo needs to represent your brand, your clients and what you stand for, make sure you get it right.

#2 - Get Your Logo Everywhere

Everything you send out should have your logo on, make your brand stick in everyone's mind. If you send out mail, make sure your logo is on the envelope, if you send an email have your logo in your email signature. It may sound like common sense but it is an essential practice.

#3 - Choosing The Right Colours

Colours affect the way people interpret your brand, blue's give off a trustworthy vibe, whilst yellow's have a youthful character, think long and hard as to what your company and brand mean and make sure you get the right colours!

This was originally posted on www.ryanfmc.co.uk by 5or6 Managing Director Ryan McNamara, to view the whole post you can find it here.

The World's Longest Charity Football Match!

Every so often at 5or6 we get to be involved in projects we really believe in, and today when we completed the posters for the 'World's Longest Charity Football Match' we felt pretty darn good about ourselves.

The event will take place on Friday 22nd October til Sunday 24th October at Loughborough Univeristy. The students involved are well on their way to smashing their target of £18,000 and the world record for the current longest football match which stands at 50 hours.

To find out more about the event check out their website at www.longestfootballmatch.com.