The much anticipated launch of IAMLUFBRA happen last night in front of a pack Loughborough Union crowd at Hey Ewe, with the unveiling of the second video announcing the dates for the 'Real' Varsity Rugby Match (Loughborough v Bath), the Dan James Memorial Rugby Match (Loughborough v England U20's) and the Loughborough International Athletics (LIA). IAMLUFBRA has been built on a strong social marketing campaign with over 3000 people joining the Facebook page in 2 weeks!
The hope is that IAMLUFBRA can create a stronger feeling of community between Loughborough students, as well as providing some great merchandise.
Thursday, 25 March 2010
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