IAMLUFBRA #6

So IAMLUFBRA has finished for this year yet the videos have not! The latest IAMLUFBRA video has hit Facebook and YouTube today and is a tad different from the others, as it documents all 3 events and the making of this years IAMLUFBRA. 


This will be the final video of the University year, however this is only the beginning...

IAMLUFBRA Goes Live!

The much anticipated launch of IAMLUFBRA happen last night in front of a pack Loughborough Union crowd at Hey Ewe, with the unveiling of the second video announcing the dates for the 'Real' Varsity Rugby Match (Loughborough v Bath), the Dan James Memorial Rugby Match (Loughborough v England U20's) and the Loughborough International Athletics (LIA). IAMLUFBRA has been built on a strong social marketing campaign with over 3000 people joining the Facebook page in 2 weeks!

The hope is that IAMLUFBRA can create a stronger feeling of community between Loughborough students, as well as providing some great merchandise.

IAMLUFBRA Video goes viral

This afternoon see's the launch of the IAMLUFBRA social marketing campaign with the new Facebook campaign in full swing and the uploading of a new video depicting the brand message.

The Facebook fan page has been a great success with over 1000 people joining to find out what IAMLUFBRA is, and with the launch of the new video we hope to give them a teaser of things to come!

If you want to get involved head over to www.facebook.com/iamlufbra for more details and a peek at the new video.