IAMLUFBRA #6

So IAMLUFBRA has finished for this year yet the videos have not! The latest IAMLUFBRA video has hit Facebook and YouTube today and is a tad different from the others, as it documents all 3 events and the making of this years IAMLUFBRA. 


This will be the final video of the University year, however this is only the beginning...

IAMSUCCESS!

The three IAMLUFBRA events have gone really well with both Rugby games and Loughborough International Athletics all drawing a big crowd and a number of IAMLUFBRA tshirts!

Loughborough came from behind to beat Bath in the Real Varsity match in a sterling performance from the Loughborough side. Dante Mama came off the bench for the Leicestershire side to turn the match in their favour with a powerful display.

The second rugby event, the Dan James Memorial match, against England U20s drew another large crowd on the first team pitch. England came determined to make amends for their defeat last year and looked in impressive form with some fantastic handling.

Loughborough International Athletics was also a success in a sun-drenched athletics stadium on Sunday. With stars Jess Ennis, Marlon Devonish, Martyn Rooney, Lisa Dobrisky and Mark Lewis-Francis amongst the competitors it was always going to be a fantastic event.

IAMLUFBRA gathers pace

With the first of the IAMLUFBRA events fast approaching, the hype behind the event has begun to snowball, with nearly 4000 members on the Facebook group and the new posters and fliers beginning to circulate, the message has defiantly hit home with the students. "It has gone better than we could of expected, the response from the Loughborough Students has been amazing," said 5or6 MD Peter Simmons, "the hype surrounding the events has been phenomenal and they are sure to live up to expectations" he finished.


12th May 2010 - THE REAL Varsity RUGBY Match - Loughborough v Bath

19th May 2010 - Dan James Memorial RUGBY Match - Loughborough v England U20s

23rd may 2010 - Loughborough International Athletics - Loughborough v England v Scotland v Wales v GB u20 v BUCS Select

For more information visit: www.iamlufbra.com or www.facebook.com/iamlufbra

IAMLUFBRA Goes Live!

The much anticipated launch of IAMLUFBRA happen last night in front of a pack Loughborough Union crowd at Hey Ewe, with the unveiling of the second video announcing the dates for the 'Real' Varsity Rugby Match (Loughborough v Bath), the Dan James Memorial Rugby Match (Loughborough v England U20's) and the Loughborough International Athletics (LIA). IAMLUFBRA has been built on a strong social marketing campaign with over 3000 people joining the Facebook page in 2 weeks!

The hope is that IAMLUFBRA can create a stronger feeling of community between Loughborough students, as well as providing some great merchandise.

IAMLUFBRA Video goes viral

This afternoon see's the launch of the IAMLUFBRA social marketing campaign with the new Facebook campaign in full swing and the uploading of a new video depicting the brand message.

The Facebook fan page has been a great success with over 1000 people joining to find out what IAMLUFBRA is, and with the launch of the new video we hope to give them a teaser of things to come!

If you want to get involved head over to www.facebook.com/iamlufbra for more details and a peek at the new video.

IAMLUFBRA

We have been co-opted in on a top secret project based at Loughborough University, at present we can not reveal anymore information but keep your eyes peeled… It’s going to be massive!